PDF Download Ditch. Dare. Do!: 3D Personal Branding for Executives, by William Arruda, Deb Dib
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Ditch. Dare. Do!: 3D Personal Branding for Executives, by William Arruda, Deb Dib
PDF Download Ditch. Dare. Do!: 3D Personal Branding for Executives, by William Arruda, Deb Dib
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Personal branding is today's killer app and must-have skill for career-minded leaders, executives, their teams, and their companies.
Why? In today's new world of work every executive is a contract player, every company needs strongly branded employees, no one has any time--and traditional career management just doesn't work.
What does work? Personal branding--and Ditch. Dare. Do! leads the charge with executive branding revolutionized for the time intensive, rapidly evolving 21st century workplace.
Ditch. Dare. Do! is filled with fast, fun, furious branding--66 bold and brief tips designed for today's 24/7 schedules and dwindling attention spans. It's the definitive (and irreverent) career and corporate success plan for defining, aligning, and living the power of brand--with an action plan that can be executed in 9 minutes a day!
Challenging long-held assumptions and habits, the authors dare the reader with a "ditch" (a mindset that must be shattered), a "dare" (a challenge to up their game), or a "do" (a critical action that must be taken to ensure success).
Although Ditch. Dare. Do! is revolutionary, it's also evolutionary--the next-generation of time-tested Reach Personal Branding methodology developed by author William Arruda (dubbed "Personal Branding Guru" by Entrepreneur), and used by Fortune companies, leading universities, and hundreds of Reach's Certified Personal Branding Strategists worldwide for more than a decade.
Executives (indeed anyone building a career) who follow this proven "GPS for success" will advance faster, support the corporate brand, deliver greater value to their companies--and become influential, indispensable, and incredibly happy at work
- Sales Rank: #432785 in eBooks
- Published on: 2013-04-23
- Released on: 2013-04-23
- Format: Kindle eBook
Review
"William Arruda and Deb Dib understand personal branding better than anyone. In this invaluable guide, they lay out the essential points in quick, actionable tips that will allow readers to develop their own personal brands--for greater effectiveness and satisfaction at work."Gretchen Rubin, author of the New York Times #1 bestsellers The Happiness Projectand Happier at Home
"Did you know that 9 minutes a day, 5 days a week, adds up to nearly 40 hours -- one workweek -- over the course of a year? Nine minutes is not very much time, but according to the authors of Ditch, Dare, Do, that's all you need to make a significant difference in your life. This book is packed with quick-execute tips that will help you identify what you stand for, what you're good at, and what you want to be remembered for, and then make the most of that information in your career. This book issues a rousing challenge -- are you up for it?"Daniel H. Pink, author of Drive and A Whole New Mind
"With wisdom and wit, personal branding pioneers William Arruda and Deb Dib have evolved the best of executive branding into dynamic actions and strategies that tame today's frenetic workplace, transforming it into an opportunity-rich, brand-building environment for professionals seeking more success and personal fulfillment."Marshall Goldsmith, New York Times bestselling author of MOJO and What Got You Here Won't Get You There
"Ditch. Dare. Do! helps you get career clarity, gain momentum, and make success your new norm."Martin Yate, New York Times Bestselling Author of the Knock 'em Dead series of career books.
"You won't find anyone who knows more about branding than William Arruda. And his new book, Ditch. Dare. Do!, will ensure YOU decide how you're known in the world -- and make it happen fast. Buy a copy for everyone in your organization." Michael Port, NY York Times bestselling author of Book Yourself Solid Illustrated
From the Author
We wrote Ditch. Dare. Do! for you--today's executive--because we know that security and momentum come not from job search, but from building an authentic branded reputation that attracts right-fit opportunities. And we wrote it because we know that your company's success increasingly depends upon you, and all employees, to be branded. From our work with thousands of executives like you, we know that personal branding lets you show the world your best self, personal branding is the single best way to become happier and more successful, and branding yourself will make your company more successful too. We also know that you likely don't have the personal branding skills or time to make any of that happen. So we wrote Ditch. Dare. Do! for you!
From the Inside Flap
The only employment insurance is a strong personal brand!
Although relevant to job seekers, Ditch. Dare. Do! was written for executives working inside organizations who want to expand their success, have fun doing it, and never again scramble to achieve a coveted promotion, land a great position, or transition to a dream career. It acknowledges that we all spend so much time working in our careers that we have little time to work on them--and it provides 66 practical tips for changing that in as few as 9 minutes a day of focused action. Readers who "ditch" old mindsets, "dare" to take risks to up their game, and "do" critical actions that must be accomplished, will uncover and project a uniquely powerful personal brand--today's key to influence and happiness.
Most helpful customer reviews
12 of 13 people found the following review helpful.
"You can copy my words, but you can't copy my voice," - Judith Crist
By Donald Burns
[[VIDEOID:moYZQEE7Q5OQSR]]
3 of 4 people found the following review helpful.
Proactive Career Management Starts HERE!
By Susan Guarneri
The days of relying on our employer to guide our career are long gone. We all know this. Yet, inertia sets in when we begin to ponder the seemingly overwhelming tasks involved with managing our own careers.
Not to worry! William Arruda and Deb Dib have come to the rescue with their new book Ditch.Dare.Do! 66 Ways to Become Influential, Indispensable and Incredibly Happy at Work. This deceptively simple and cheeky book is like a progressive dinner hosted by top culinary artists who do not take themselves too seriously.
Sample and savor this book! Each of the main sections - Know, Show, Grow, Go - starts with a quick quiz, rather like a tasty appetizer, to whet the appetite for learning more. The sections' chapters are the slim, but filling main course content of key 3D brand nuggets, stories, and examples (called `Snaps') followed by action-oriented `Sparks' that capture your `ditch', `dare', and `do' ideas.
The take-home item is the Nine-Minute Action Plan - nine minutes a day to devote to your career management which adds up to 40 hours annually! The Go-Time Grid in the final Go section enables you to seamlessly integrate and prioritize your `Sparks' into your daily Nine-Minute Action Plans. Could proactively managing your career be easier and more fun? Oh, did I mention? It's calorie-free!
3 of 4 people found the following review helpful.
Career Happiness Only Pages Away!
By An Educator
If you're like me, there are a few major things you've always struggled with in terms of career advancement and workplace fulfillment.
#1. Understanding your full potential or personal brand.
#2. Learning how to maximize those traits in an efficient and invaluable manner.
And...
#3. Finding the time to figure it all out!
The authors of "Ditch, Dare, Do" accomplish all this and more by providing some of simplest breakdowns for complex branding issues that have frustrated career professionals forever.
The book seamlessly flows one idea into the next in a way that is clear, concise, applicable, and not the least bit overwhelming. As per its layout, it requires only 9 minutes a day to achieve what has alluded many professionals for years. I personally didn't even realize how little I had maximized my potential or branded myself.
This book is equal part pragmatic branding guide and motivational tool. After finishing each sub-section, (each is only 2 pages), it honestly feels like the authors are in your ear inspiring you to chase down your true value, and not rest until you've become the professional you always dreamed of--or never knew you could be!
The provided areas for annotating ideas, thoughts, etc, as well as the review quizzes at the end of certain sections, each help to make the book an all-encompassing career tool, without feeling all-encompassing at all.
I just don't know whether to be grateful I have such valuable information at my fingertips now, or disappointed I haven't had it for all this time!
See all 46 customer reviews...
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